Is India's Beloved Parsi Magazine Closing After 60 Years?

The closure of Parsiana, a cherished magazine chronicling the Parsi community in Mumbai, marks the end of a significant era in Indian journalism. Established in 1964 by Pestonji Warden, the publication has served as a vital link for Parsis worldwide, documenting their culture and concerns. After 60 years of operation, Parsiana will cease publication this October due to declining subscriber numbers and financial difficulties.

Last updated: 13 October 2023 (BST)

Key Takeaways

• Parsiana was founded in 1964 by Dr Pestonji Warden to document the Parsi community.
• The magazine transitioned from a monthly to a fortnightly publication under Jehangir Patel's leadership.
• Despite its closure, Parsiana has left a lasting legacy within the Parsi community.
• It was known for tackling controversial topics and spotlighting community achievements.
• The closure reflects broader trends in print media and challenges faced by niche publications.

The Legacy of Parsiana

For many in the Parsi community, Parsiana was much more than a magazine; it was a lifeline connecting them to their heritage, especially as their numbers continue to dwindle in India and abroad. The publication chronicled the evolving narrative of the Parsis, a community that has faced numerous challenges, including declining population figures and cultural changes. The magazine helped maintain a sense of unity among Parsis, providing a platform for discussion, celebration, and even dissent.

Establishment and Growth

Founded in 1964 by Pestonji Warden, a Parsi doctor with a passion for journalism, the magazine began as a monthly publication focused on the Parsi community's issues. Warden aimed to create a space where the community's stories could be told, and his vision laid the foundation for what would become a revered institution. His early editions included essays and medical writings, but the magazine quickly evolved to include diverse voices and stories.

Transformative Leadership

In 1973, Jehangir Patel acquired Parsiana for just one rupee, and under his leadership, it transformed into a fortnightly publication. Patel introduced reported stories, sharp columns, and illustrations that resonated with the community. His first reported story tackled the high divorce rate within the Parsi community, reflecting a willingness to confront sensitive topics head-on. This bold approach established Parsiana as a leading voice within the community, fostering a culture of honest discussion and debate.

Controversial Reporting and Community Impact

Parsiana was never afraid to tackle contentious issues. In 1987, it broke new ground by publishing interfaith matrimonial ads, a significant departure from the community's traditional practices of strict endogamy. The decision was met with backlash, but Patel stood firm, believing in the necessity of discussing such topics in an open forum. Over the years, the magazine highlighted pressing issues, such as the decline of the Towers of Silence—a traditional burial site for Parsis—and the community's dwindling population.

Documenting Achievements and Events

Beyond challenging norms, Parsiana also celebrated community achievements and chronicled significant events. For instance, it recently covered the inauguration of the Alpaiwalla Museum, the only Parsi museum worldwide, showcasing the community's rich history. Such features not only informed readers but also fostered a sense of pride and continuity among Parsis, reinforcing their cultural identity.

The Human Element: The Team Behind Parsiana

The heart of Parsiana has always been its dedicated team. Many of the 15-member staff, now in their 60s and 70s, have worked with Patel since he took over, creating a familial atmosphere in the office. The team has expressed a mix of sadness and weariness as they prepare to close this chapter of their lives. Patel remarked on the emotional weight of the situation, noting, "There's a sense of tiredness mixed with the sadness. We've been doing this for a long time."

Reflections from Readers and Community Members

The announcement of Parsiana’s closure has triggered an outpouring of tributes from readers across the globe. Many have described it as more than just a publication, highlighting its role as a companion and bridge connecting Zoroastrians worldwide. One reader from Pakistan noted that Parsiana had been instrumental in maintaining connections among dispersed members of the community. Others, like Sushant Singh, a young Parsi student, expressed the sentiment that not being familiar with Parsiana was akin to not being a "true Parsi."

The Challenges of Niche Publications

Parsiana’s closure reflects broader trends affecting niche publications globally. As digital media continues to grow, many print outlets struggle to survive, particularly those focused on specific communities. Declining subscription numbers and financial constraints have forced many such publications to shut their doors, raising questions about the sustainability of print journalism in general.

What Happens Next?

As the team prepares to publish their final issues, they plan to commemorate Parsiana's rich history and legacy. There will be no grand celebrations, just a quiet farewell to a publication that has served its community faithfully for six decades. Patel has stated that they might share a simple lunch but no cakes or festivities will mark the occasion. "It's a sad occasion," he said, reflecting the collective mood of his team.

Conclusion

The closing of Parsiana is a poignant reminder of the challenges faced by communities in preserving their narratives and histories. As the Parsi community continues to adapt to changing times, the contributions of Parsiana will be remembered as a vital part of that journey. Its legacy will endure in the memories of readers and the stories it has told, fostering a sense of identity and belonging even in its absence. How will communities adapt to ensure their histories are preserved in the digital age?

FAQs

Why is Parsiana closing down?

Parsiana is closing due to declining subscriber numbers, lack of funds, and the absence of a successor to continue its operations.

Who founded Parsiana?

Parsiana was founded in 1964 by Pestonji Warden, a Parsi doctor who aimed to chronicle the community's stories and issues.

What role did Jehangir Patel play in Parsiana's history?

Jehangir Patel acquired Parsiana in 1973 and transformed it into a fortnightly publication, introducing reported stories and addressing contentious community issues.

What are some significant topics covered by Parsiana?

Parsiana covered a range of topics, including community achievements, sensitive social issues, and the decline of traditional practices within the Parsi community.

How has the community reacted to the news of Parsiana's closure?

The community has expressed sadness and nostalgia, with many readers paying tribute to the magazine for its role in connecting and informing them over the years.