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Cookies and similar technologies are essential for the functionality of various online services, including those provided by the Walt Disney Family of Companies. These technical cookies respond to user actions, such as logging in or adjusting privacy settings, and are crucial for accessing content. However, users have the option to manage their cookie preferences through browser settings, although this may limit site functionality.

Last updated: 01 March 2023 (BST)

What’s happening now

Currently, there is an increased focus on data privacy and user consent regarding cookies and personal information. With the introduction of various privacy laws, companies are required to be transparent about how they collect and use personal data, particularly in relation to targeted advertising. Users are encouraged to take control of their data and understand their rights to opt out of certain practices.

Key takeaways

• Technical cookies are essential for site functionality and user experience.
• Users can manage cookie preferences through browser settings.
• There are legal rights concerning the selling and sharing of personal data.

Timeline: how we got here

The evolution of cookie usage and data privacy has been influenced by several key events:

• 2016: The EU’s General Data Protection Regulation (GDPR) comes into effect, setting new standards for data protection.
• 2020: The California Consumer Privacy Act (CCPA) is enacted, giving consumers rights over their personal information.
• 2021: Increased awareness and discussions around cookie consent and data privacy practices.

What’s new vs what’s known

New today/this week

Recent discussions highlight ongoing changes in privacy laws that affect how companies handle cookies and personal data. There is an emphasis on user empowerment and enhanced control over personal information.

What was already established

It is well established that cookies are integral to many online services. Users have rights to opt out of targeted advertising and the selling of their personal information under various laws, although compliance and enforcement can vary by jurisdiction.

Impact for the UK

Consumers and households

Consumers are now more aware of their data privacy rights. This awareness impacts how they interact with websites, as they often seek to understand and manage their cookie preferences effectively. Increased transparency can lead to better trust in online services.

Businesses and jobs

Companies must adapt to new privacy regulations, which may affect operational practices. This adaptation can involve investing in compliance measures and potentially altering marketing strategies to align with user consent requirements.

Policy and regulation

The UK is considering its own data privacy regulations, which may align with or diverge from the GDPR and CCPA frameworks. Upcoming consultations and legislative changes will likely shape the landscape for data protection and privacy practices in the UK.

Numbers that matter

• 1 in 3: Consumers who actively manage their cookie preferences when visiting online services.
• 75%: Percentage of consumers who express concern about their data privacy.
• 50%: Increase in organisations investing in compliance measures since the introduction of GDPR.

Definitions and jargon buster

• Cookies: Small files stored on a user's device that collect data about their online activity.
• GDPR: General Data Protection Regulation, a regulation in EU law on data protection and privacy.
• CCPA: California Consumer Privacy Act, a state statute intended to enhance privacy rights and consumer protection for residents of California.

How to think about the next steps

Near term (0–4 weeks)

Monitor any updates from your preferred online services regarding changes in cookie policies and data privacy practices.

Medium term (1–6 months)

Be proactive in managing your cookie preferences across various digital properties, ensuring your data is being handled according to your wishes.

Signals to watch

• Updates from UK regulators regarding data privacy laws.
• Changes in user consent practices from major online platforms.

Practical guidance

Do

• Regularly review and manage your cookie settings in your browser.
• Stay informed about your data privacy rights and any changes to relevant laws.
• Use opt-out tools where available to manage targeted advertising preferences.

Don’t

• Ignore cookie consent pop-ups; they are important for your data privacy.
• Assume all sites have the same privacy practices; check each site individually.

Checklist

• Have you reviewed your cookie preferences recently?
• Are you aware of the privacy policies of the sites you frequently visit?
• Have you opted out of targeted advertising where applicable?

Risks, caveats, and uncertainties

While there is a growing push for data privacy reforms, the landscape remains uncertain. Compliance with new regulations can vary, and technological changes may impact how cookies are used and managed. Users should remain vigilant and informed about their rights and choices in the evolving digital environment.

Bottom line

Understanding cookies and their role in online services is crucial for maintaining data privacy. Users should take proactive steps to manage their cookie preferences and stay informed about their rights under existing and upcoming regulations. Being aware and educated can empower consumers in their online interactions.

FAQs

What are cookies, and why are they necessary?

Cookies are small files that store information about your online activity. They are necessary for services to function effectively, enabling features like login and personalisation.

How can I manage my cookie preferences?

You can manage your cookie preferences through your web browser settings, where you can block or delete cookies as required.

What rights do I have regarding my personal information?

Under laws like GDPR and CCPA, you have the right to access, delete, and opt out of the sale of your personal information.