Is This Bar Chain Backed by an England Sports Star Facing Administration?

The future of Sixes Social Cricket, a chain of bars backed by cricket stars, is uncertain as it faces ‘challenging’ trading conditions. On Wednesday, the company called in administrators, which has led to the immediate closure of its Southampton venue while other locations remain open, pending a potential rescue deal. The chain, founded by Calum Mackinnon and Andy Waugh, is exploring options with interested parties to salvage the business.

Last updated: 28 November 2023 (BST)

What’s happening now

Sixes Social Cricket has entered administration amid struggles with reduced customer spending and heightened competition in the ‘competitive socialising’ sector. The immediate impact includes the closure of its Southampton site, although the remaining 17 venues across England and the West Indies will continue to operate for now. The administrators are actively engaging with multiple interested parties to secure a viable rescue plan for the business.

Key takeaways

Sixes Social Cricket has entered administration, affecting its Southampton location immediately.
Other venues will remain operational as discussions for a rescue deal progress.
Founded by cricket players, the chain has seen challenges due to reduced spending and competition.

Timeline: how we got here

The situation for Sixes Social Cricket has unfolded rapidly:

November 2023: Sixes Social Cricket calls in administrators as trading conditions worsen.
28 November 2023: Immediate closure of the Southampton venue is announced.
Ongoing: Remaining venues continue operations while negotiations for a rescue deal are underway.

What’s new vs what’s known

New today/this week

The announcement of Sixes entering administration is the latest development, with administrators indicating that they are in talks with various potential investors. This suggests a hope for the chain's revival despite current challenges.

What was already established

Prior to this week, Sixes had been navigating a competitive landscape alongside other social entertainment venues like Junkyard Golf and Flight Club. The brand, backed by prominent cricket figures, had developed a reputation for unique social experiences but was reportedly struggling to attract sufficient customer spending.

Impact for the UK

Consumers and households

For customers, the immediate effect is the closure of the Southampton venue, which could disrupt festive plans for those who had made bookings. However, existing reservations at other locations will be honoured during the administration process, allowing customers to still enjoy their experiences during the busy holiday season.

Businesses and jobs

The uncertainty surrounding Sixes may have broader implications for the hospitality sector, particularly in the competitive socialising niche. If the chain cannot secure a buyer or investment, job losses could occur across its venues, impacting both employees and local economies.

Policy and regulation

The administration process triggers a need for regulatory oversight as the business navigates its financial challenges. Should a buyer emerge, there may be implications for local business regulations and compliance within the hospitality sector, particularly regarding employee rights and consumer protections.

Numbers that matter

17: Number of venues operated by Sixes across England and the West Indies.
1: Venue closed immediately (Southampton).
4: Number of cricket stars, including Ben Stokes, who invested in the chain through the 4Cast Investment Group.

Definitions and jargon buster

Administration: A process where a company's assets are managed by appointed administrators to rescue the business or achieve the best outcome for creditors.
Competitive socialising: A concept in the hospitality industry focusing on creating social experiences through activities, often combined with food and drink.

How to think about the next steps

Near term (0–4 weeks)

In the immediate future, it is crucial to monitor the progress of discussions between the administrators and interested parties. Updates on the status of remaining venues will be significant for customers with existing bookings.

Medium term (1–6 months)

If a successful buyer is found, the focus will shift to revitalising the brand and addressing the issues that led to the administration. Watch for potential changes in management or operational strategies aimed at improving customer engagement.

Signals to watch

Updates from the administrators regarding negotiations and potential buyers.
Consumer feedback on the remaining venues and their performance during the Christmas period.
Future announcements regarding the status of venues and job security for staff.

Practical guidance

Do

Check the status of your bookings at Sixes venues to ensure they are honoured.
Stay informed about news related to the administration and rescue efforts.
Support local businesses and venues as they navigate these challenges.

Don’t

Assume all venues will remain open; verify current operations before visiting.
Ignore updates from the administrators if you have an interest in the chain.
Overlook the potential impact on employees and local economies.

Checklist

Confirm your bookings at Sixes venues, especially if you planned to visit Southampton.
Follow news channels or social media for updates on the administration process.
Consider alternative venues for socialising in case of further closures.
Understand your consumer rights if your booking is affected.
Engage with community discussions about the future of local entertainment options.

Risks, caveats, and uncertainties

The situation surrounding Sixes Social Cricket remains fluid. The potential for rescue is uncertain and depends heavily on negotiations with interested parties. There is also the risk that without significant investment, the remaining venues may not sustain operations long-term. Consumers should remain alert to changes and consider the broader implications for the hospitality sector.

Bottom line

Sixes Social Cricket's entry into administration highlights the challenges faced by the hospitality industry, particularly in a competitive social environment. While immediate closures are concerning, the potential for a rescue deal remains. Stakeholders should keep an eye on developments and consider their options moving forward.

FAQs

What does it mean for customers of Sixes Social Cricket?

Customers can still enjoy their bookings at all venues except the Southampton location, which has closed. The administration process aims to honour existing reservations where possible.

Will Sixes Social Cricket reopen its Southampton venue?

Currently, the Southampton venue will remain closed, and its future will depend on the outcomes of the administration process and any potential investment.

How can I stay updated on Sixes Social Cricket's situation?

Follow news sources or the administrators' updates for the latest information on the administration process and any developments regarding the chain’s future.