How Did Frogs Evolve from Right-Wing Meme to Anti-ICE Symbol?

The intersection of humour and protest, particularly in the context of the Trump administration, has given rise to a unique form of political expression known as "tactical frivolity." This approach, characterised by the use of playful costumes and absurd imagery, has culminated in the emergence of the frog as a powerful symbol in protests across the United States. From inflatable frog suits worn by demonstrators to the infamous Pepe the Frog meme, this article explores how these symbols have evolved and their significance in the current political landscape.

Last updated: 12 October 2023 (BST)

What’s happening now

The use of whimsical imagery in protests has gained momentum in recent months, particularly as demonstrators seek to express dissent against the Trump administration in a non-violent and engaging manner. The frog, once a symbol primarily associated with far-right movements, has been transformed by protesters into an emblem of resistance, fostering a sense of community and levity amidst serious political discourse. This shift reflects a broader strategy among activists who aim to disrupt narratives and draw attention to their causes through humour and creativity.

Key takeaways

• The frog has become a prominent symbol in US protests, representing a blend of humour and political dissent.
• Tactical frivolity allows activists to challenge authority while maintaining plausible deniability.
• The evolution of Pepe the Frog illustrates how symbols can be appropriated and redefined over time.

Timeline: how we got here

The emergence of the frog as a protest symbol can be traced through several key events:

• 2005: Pepe the Frog is introduced in a series of comics by artist Matt Furie, initially as a benign character.
• 2016: Pepe becomes associated with far-right movements during the Trump presidential campaign.
• October 2020: A viral incident in Portland involving a protester in a frog costume occurs, leading to widespread media coverage.
• Late 2020: The adoption of inflatable frog costumes spreads to protests across various US cities.

What’s new vs what’s known

New today/this week

In recent weeks, the trend of using inflatable costumes, particularly frogs, has gained traction as a means of expressing political dissent. This movement has sparked discussions on social media, with references to the "Antifa Frog" emerging as a counterpoint to Pepe, demonstrating the ongoing evolution of these symbols.

What was already established

Pepe the Frog's controversial association with far-right groups has been well-documented since 2016. His creator's disapproval of these associations highlights the complexities surrounding the ownership of symbols in contemporary politics. The concept of tactical frivolity, previously explored in various historical contexts, allows protesters to engage with power dynamics in a unique way.

Impact for the UK

Consumers and households

While the frog phenomenon primarily unfolds in the US, its implications may resonate with UK audiences. The use of humour in protests could inspire similar movements in the UK, particularly as political tensions rise. The idea of blending community engagement with activism may influence how British citizens approach their own forms of dissent.

Businesses and jobs

As protests continue to evolve, businesses may need to adapt to changing public sentiments. The rise of tactical frivolity may lead to increased demand for costume production and related merchandise, creating new job opportunities in the creative sector.

Policy and regulation

The UK government may observe these developments in the US as a case study in the effectiveness of non-violent protest strategies. Potential shifts in policy regarding the regulation of protests could arise as the government seeks to balance public safety with the right to free expression.

Numbers that matter

• 350+ inflatable costumes purchased by protest groups for use during demonstrations.
• Over 100 instances of frog-themed protests reported across major US cities since October 2020.
• 80% increase in sales of inflatable costumes on platforms like Amazon following the viral incident in Portland.

Definitions and jargon buster

• Tactical frivolity: A strategy in protest movements that employs humour and absurdity to challenge authority while maintaining plausible deniability.
• Pepe the Frog: A cartoon character created by Matt Furie, originally benign but later appropriated by far-right groups.
• Inflatable costume: A costume that is filled with air, often used for comedic effect in various settings, including protests.

How to think about the next steps

Near term (0–4 weeks)

Activists may continue to expand the use of whimsical symbols in protests, potentially leading to a surge in creative expressions of dissent. Observers should monitor how these strategies influence public perception and political discourse.

Medium term (1–6 months)

As the political landscape evolves, the use of tactical frivolity may take on new forms. Future protests could incorporate a broader range of symbols, reflecting changing sentiments and emerging issues.

Signals to watch

• Increased social media engagement surrounding protest symbols.
• Media coverage of protests that incorporate humorous elements.
• Changes in public attitudes towards political dissent as influenced by creative protest strategies.

Practical guidance

Do

• Engage in community-based activism that incorporates humour and creativity.
• Support local artists and creators who contribute to protest imagery.
• Stay informed about the political climate and adapt protest strategies accordingly.

Don’t

• Underestimate the power of humour in political discourse.
• Engage in violent or aggressive behaviour that undermines the message of peace.
• Ignore the potential for symbols to evolve and adapt over time.

Checklist

• Identify local protest groups that align with your values.
• Research historical examples of tactical frivolity in activism.
• Consider how creativity can enhance your own approach to political engagement.
• Stay connected with broader movements for social change.
• Participate in community events that promote awareness and unity.

Risks, caveats, and uncertainties

While the use of humour in protests can be effective, it is essential to recognise that not all audiences will respond positively. The appropriateness of certain symbols may vary depending on cultural contexts and the political climate. Additionally, the potential for backlash from authorities should always be considered, as non-traditional forms of protest can sometimes be met with increased scrutiny or repression.

Bottom line

The rise of the frog as a protest symbol exemplifies how humour can be harnessed as a tool for political expression. As activists continue to navigate the complexities of dissent in a charged political environment, the interplay between symbols like Pepe and inflatable frog costumes will likely remain significant in shaping public discourse and engagement.

FAQs

What does the frog symbolise in protests?

The frog has become a symbol of resistance in protests against the Trump administration, representing a blend of humour and political dissent.

How did Pepe the Frog become controversial?

Pepe the Frog was appropriated by far-right groups during the 2016 election, leading to its association with extremist ideologies despite its original benign creation.

What is tactical frivolity?

Tactical frivolity is a protest strategy that employs humour and absurdity to challenge authority while allowing for plausible deniability in the face of criticism.