Is This Free Streaming Service with 80 Million Users the Ultimate Netflix Alternative?

As the costs of streaming subscriptions like Netflix and Amazon Prime continue to rise, many UK viewers are turning to free alternatives like Pluto TV. This free ad-supported streaming service offers over 150 live channels and a vast library of on-demand content, making it an attractive option for those looking to save money while still enjoying a variety of shows and movies.

Last updated: 16 October 2023 (BST)

What’s happening now

Pluto TV is gaining traction in the UK as a viable alternative to paid streaming services. With no subscription fees and a wide range of content, it’s appealing to cost-conscious viewers. The platform has recently added new channels and content, further solidifying its position in the competitive streaming market. As more users look for budget-friendly entertainment options, Pluto TV’s user base is expected to grow significantly by 2025.

Key takeaways

Pluto TV offers over 150 live channels and more than 1,000 on-demand titles.
The service is completely free, supported by advertisements during programming.
No registration is required to access Pluto TV's content library.

Timeline: how we got here

Pluto TV launched in 2013 in California and quickly expanded, arriving in the UK shortly thereafter. Here’s a brief timeline of its growth:

2013: Pluto TV launched in the United States with 20 channels.
2019: Acquired by Paramount, expanding its content offerings.
2023: Surpassed 80 million monthly active users globally.
2025: Projected increase in users, potentially exceeding 100 million.

What’s new vs what’s known

New today/this week

Recent updates include the addition of new channels and a broader selection of movies and TV shows. This is part of Pluto TV's strategy to enhance viewer engagement and attract new users.

What was already established

Pluto TV is known for its ad-supported model, which allows it to offer a wide range of content without any subscription fees. It operates similarly to traditional television but with the flexibility of on-demand viewing.

Impact for the UK

Consumers and households

For UK viewers, Pluto TV represents an excellent opportunity to access a diverse array of programming without incurring additional costs. With its focus on older and classic content, it appeals to those who enjoy nostalgia and are looking for budget-friendly entertainment options.

Businesses and jobs

As Pluto TV grows, it may create new opportunities within the UK media landscape. The platform's expansion could lead to job creation, particularly in content acquisition, advertising, and technology development sectors.

Policy and regulation

Pluto TV's operations in the UK remain subject to broadcasting regulations. As it expands its content offerings, it will need to comply with any new requirements set by regulatory bodies.

Numbers that matter

97 million: Monthly users of Tubi, a competing service.
150: Live channels available on Pluto TV in the UK.
1,000+: Movies and shows available on-demand.
80 million: Monthly active users of Pluto TV globally as of April 2023.
No registration required: Users can start streaming immediately.

Definitions and jargon buster

FAST (Free Ad-Supported Streaming Television): A streaming service that offers content for free, supported by advertisements.
On-demand: Content that is available for viewing at any time, rather than scheduled broadcasts.

How to think about the next steps

Near term (0–4 weeks)

Viewers interested in exploring Pluto TV should visit its website or download the app on their devices. Regular users can expect new content and channels to be added frequently.

Medium term (1–6 months)

As Pluto TV continues to grow, users may see an increase in the variety of content available, including partnerships with more content providers.

Signals to watch

Monthly active user growth: Tracking user numbers can indicate Pluto TV's success in the UK market.
Content updates: Regular announcements about new channels or shows may signal Pluto TV’s evolving strategy.

Practical guidance

Do

Explore the content library to find classic films and shows you may enjoy.
Consider creating a free account for a more personalised viewing experience.

Don’t

Don’t expect the latest blockbuster films; Pluto TV focuses on older titles.
Don’t overlook the ads; they are part of the free service model.

Checklist

Visit the Pluto TV website or download the app.
Browse through available channels and shows.
Create a free account if desired for additional features.

Risks, caveats, and uncertainties

While Pluto TV offers an appealing free service, its reliance on ads may deter some users. Additionally, the limited availability of recent films and shows means it may not satisfy all viewers' preferences. Users may also encounter repetitive programming, which can lead to frustration.

Bottom line

Pluto TV presents a compelling option for UK viewers seeking free entertainment. With an extensive library of classic shows and films, it caters to those looking to save on streaming costs. However, the ad-supported model and limited recent offerings may not appeal to everyone.

FAQs

What is Pluto TV?

Pluto TV is a free ad-supported streaming service that offers over 150 live channels and thousands of movies and shows on demand, available without any subscription fees.

Do I need to register to use Pluto TV?

No registration is required to access Pluto TV's content library, although creating a free account allows for a more personalised viewing experience across devices.

What kind of content can I watch on Pluto TV?

Pluto TV features a mix of live channels and on-demand content, including classic films, reality shows, news, and kids' programming.