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Published: 2026-01-06 16:30:00 | Category: sports
Cookies and similar technologies are essential for the functionality of our services, allowing users to engage with features such as logging in and managing privacy settings. While you can choose to block these cookies, doing so may hinder your experience on our site. Additionally, we may utilise personal information for targeted advertising, which involves sharing data with third parties. If you wish to opt out of these practices, you can adjust settings on our site or through available online tools, but please note that this may need to be repeated across different devices and browsers.
Last updated: 04 October 2023 (BST)
What’s happening now
Currently, our website relies on cookies to facilitate essential services. These cookies are crucial for maintaining user preferences, enabling logins, and providing access to content. Users are informed about their privacy options, including the ability to opt out of targeted advertising and data sharing, as per privacy laws. This transparency is essential for building trust and ensuring compliance with regulations.
Key takeaways
- Essential cookies are necessary for website functionality.
- Users can opt out of targeted advertising but may need to do so across multiple platforms.
- Clearing cookies may require re-setting opt-out preferences.
Timeline: how we got here
Over the years, the use of cookies and similar tracking technologies has evolved significantly. Here’s a brief timeline of notable events related to cookie usage and privacy:
- 2018: The General Data Protection Regulation (GDPR) comes into effect, enhancing user rights regarding personal data and consent.
- 2020: The California Consumer Privacy Act (CCPA) is enacted, granting California residents new rights regarding their personal information.
- 2023: Ongoing discussions around the implications of cookies and privacy laws continue, with more tools becoming available for users to opt out of data sharing.
What’s new vs what’s known
New today/this week
Recent updates have focused on enhancing user control over personal data and clarifying how targeted advertising is conducted. Users now have more straightforward options to manage their privacy settings directly on our website.
What was already established
It has long been known that cookies are necessary for website functionality, particularly for actions like logging in and personalising content. The legal framework surrounding data privacy has been evolving, with regulations like GDPR and CCPA shaping how companies handle personal information.
Impact for the UK
Consumers and households
For UK consumers, understanding cookie policies and data sharing practices is crucial. Users can manage their privacy settings, which can result in a more tailored online experience. However, opting out of targeted advertising may lead to less personalised ads.
Businesses and jobs
Businesses in the UK must comply with strict data protection regulations. This means they need to ensure transparent communication about how consumer data is used and provide options for opting out of targeted advertising. Failure to comply can result in significant fines and damage to reputation.
Policy and regulation
The UK government continues to evaluate its data protection framework, considering both consumer rights and business needs. Upcoming consultations may further refine how cookies and personal data are managed in the digital landscape.
Numbers that matter
- 65% of UK adults use ad blockers for more online privacy.
- Over 90% of websites use cookies to enhance user experience.
- GDPR fines have reached upwards of £300 million since its implementation.
Definitions and jargon buster
- Cookies: Small text files stored on a user’s device to enhance website functionality and user experience.
- GDPR: General Data Protection Regulation, a regulation in EU law that governs data protection and privacy.
- CCPA: California Consumer Privacy Act, a law that provides California residents with rights regarding their personal information.
How to think about the next steps
Near term (0–4 weeks)
Users should review their privacy settings and decide whether to opt out of targeted advertising. Familiarising oneself with cookie policies will enhance online experiences.
Medium term (1–6 months)
Monitor updates regarding data privacy regulations, especially any new guidance from the UK government or EU that may impact cookie usage.
Signals to watch
- Updates from the Information Commissioner's Office (ICO) regarding data protection practices.
- Changes in consumer behaviour towards privacy and cookie acceptance.
Practical guidance
Do
- Regularly review and adjust your privacy settings on websites.
- Use privacy-focused browsers or tools to manage cookies effectively.
Don’t
- Ignore cookie consent prompts; they are essential for your privacy.
- Assume all websites have the same privacy practices; always check.
Checklist
- Review your cookie preferences on each site you visit.
- Check if the site provides a clear opt-out option for targeted advertising.
- Ensure your browser settings are configured to manage cookies effectively.
Risks, caveats, and uncertainties
While opting out of targeted advertising is possible, it does not guarantee a complete absence of ads; users may still encounter generic advertisements. Additionally, regulations are subject to change, and businesses may adjust their practices in response to new laws or public sentiment regarding privacy.
Bottom line
Understanding cookie usage and personal data management is increasingly important for UK consumers. Users should take proactive steps to manage their privacy settings and stay informed about changes in data protection laws that could affect their online experience.
FAQs
What are technically necessary cookies?
Technically necessary cookies are essential for the website to function properly and cannot be switched off. They help with actions like logging in and setting preferences.
How can I opt out of targeted advertising?
You can opt out of targeted advertising by adjusting your privacy settings on our site. This may need to be repeated across different devices and browsers.
What happens if I clear my cookies?
If you clear your cookies, you may need to reset your opt-out preferences for targeted advertising on our site.
