How Many Sex Toys Does the Average Brit Own?

Sex toys have become a significant part of the intimate lives of many Brits, with a surprising average number owned by individuals. A recent survey by Rocks Off reveals that nearly half of the population possesses between seven and nine sex toys, while a noteworthy segment owns over twenty. This article explores the trends surrounding sex toy ownership in the UK, their popularity, and insights from experts on why having a diverse collection can enhance personal pleasure.

Last updated: 27 October 2023 (BST)

What’s happening now

The conversation around sex toys in the UK is evolving, with a growing acceptance and curiosity surrounding their use. Recent data indicates an increasing trend in ownership, as many individuals are exploring their sexual wellness and preferences through various toys. This shift indicates a broader societal acceptance of sexual exploration, leading to more open discussions about pleasure and intimacy.

Key takeaways

47.4% of Brits own between seven and nine sex toys.
10.5% admit to having more than 20 sex toys.
Butt plugs are the most popular choice among users.
The main reasons for using sex toys include enhancing climax and adding variety to sexual experiences.
Experts suggest a versatile selection rather than a vast collection for optimal pleasure.

Timeline: how we got here

The rise in sex toy popularity can be traced back to several cultural shifts and milestones:

1990s: The sexual revolution leads to a greater acceptance of sexual wellness products.
2000s: Online shopping becomes mainstream, making sex toys more accessible.
2010: The emergence of brands focusing on body-safe materials and inclusive marketing.
2020: The COVID-19 pandemic drives an increase in personal exploration and online purchases.
2023: Recent survey findings reveal the current ownership statistics and preferences among UK adults.

What’s new vs what’s known

New today/this week

The latest survey by Rocks Off has unveiled surprising statistics about sex toy ownership among Brits, indicating a broader acceptance and varied preferences in the types of toys owned. This data highlights a shift in societal norms and attitudes towards sexual wellness.

What was already established

It has long been understood that sex toys can enhance sexual pleasure and intimacy. Previous studies and anecdotal evidence have indicated that many individuals find value in using these products to explore their bodies and enhance their sexual experiences.

Impact for the UK

Consumers and households

The increasing ownership of sex toys among UK consumers suggests a growing focus on sexual wellness and personal pleasure. This trend may lead to more open discussions within households about intimacy and relationships, promoting positive attitudes towards sexual health.

Businesses and jobs

The sex toy industry is witnessing growth, leading to job creation within the sector. Increased demand for diverse and innovative products encourages businesses to expand their offerings, catering to a wider audience with varying preferences. This sector includes not only manufacturers but also retailers, e-commerce platforms, and wellness advocates.

Policy and regulation

As the market for sex toys expands, there may be calls for clearer regulations regarding safety and marketing practices. The UK government and health organisations may need to consider how to best address issues of consumer safety, especially as diverse products become more available to a wider audience.

Numbers that matter

47.4% of respondents own between 7-9 sex toys.
10.5% admit to owning 10 or more sex toys.
15.8% use toys because they consider themselves ‘lazy’ in bed.
57.9% say sex toys help them achieve climax.
Butt plugs are preferred by 47% of the surveyed individuals.

Definitions and jargon buster

Sex toys: Objects designed to enhance sexual pleasure.
Clit suckers: Devices that provide suction stimulation to the clitoris.
Butt plugs: Toys designed for anal insertion to enhance pleasure.
C*ck rings: Rings worn around the base of the penis to prolong erections.

How to think about the next steps

Near term (0–4 weeks)

Individuals interested in exploring sex toys should consider their personal preferences and comfort levels. Researching different types and reading reviews can be a helpful first step.

Medium term (1–6 months)

Building a versatile collection can take time. Consider starting with a few essential items that cater to various needs and desires, allowing for exploration while maintaining comfort.

Signals to watch

Increased discussions about sexual wellness in mainstream media.
Emergence of new products and innovations in the sex toy market.
Changes in regulations affecting the sale and marketing of sex toys.

Practical guidance

Do

Research and read reviews before making a purchase.
Start with a few versatile options that suit your preferences.
Consider hygiene and materials when selecting toys.

Don’t

Feel pressured to buy multiple toys; start small and build over time.
Neglect to clean and maintain toys properly for safety.
Ignore your comfort levels and boundaries during exploration.

Checklist

Identify your desires and what you hope to explore.
Choose a few essential toys for variety.
Ensure all products are body-safe and easy to clean.
Consider storage options for discretion and accessibility.
Stay informed about new products and trends in the market.

Risks, caveats, and uncertainties

While exploring the world of sex toys can be exciting, it is essential to approach it with caution. Individuals should be aware of potential allergic reactions to materials, the importance of hygiene, and the need for consent in any shared experiences. Not all toys are designed equally, and what works for one person may not be suitable for another. Additionally, societal stigma may still exist, and individuals should feel empowered to explore at their own pace.

Bottom line

The growing trend of sex toy ownership in the UK reflects a shift towards embracing sexual wellness and personal pleasure. While there is no 'required' number of toys to own, a thoughtfully curated selection can enhance intimacy and self-discovery. As attitudes continue to evolve, it's essential for individuals to explore what works for them without feeling pressured to conform to trends.

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