Is a Disturbing Trend in Sex Work Evolving After 30 Years?

In an age where artificial intelligence (AI) technologies are rapidly evolving, the adult entertainment industry is experiencing unprecedented changes, particularly regarding consent and the use of performers' likenesses. The account of a sex worker illustrates the complex dynamics of this shift, revealing how AI-generated content can blur the lines of consent and complicate relationships with clients.

Last updated: 24 October 2023 (BST)

What’s happening now

The integration of AI in the adult industry is stirring significant concerns among performers about consent and the control over their images. As AI technologies allow users to create content featuring real individuals without their explicit permission, performers are grappling with the implications of these innovations. The adult entertainment sector, known for its adaptability to technology, is now facing a challenge where the separation of a performer’s likeness from their physical presence raises ethical questions and financial risks.

Key takeaways

• AI-generated content is increasingly being created using performers' likenesses without their consent.
• Performers report a decline in income as clients substitute physical gifts and interactions with AI-generated alternatives.
• The adult industry is historically quick to adapt, but the current wave of AI poses unique challenges to consent and control.

Timeline: how we got here

The evolution of AI in the adult entertainment sector has been rapid, with significant milestones occurring over the past few years:

• 2018: The introduction of AI-generated imagery and deepfake technology raises initial ethical concerns.
• 2020: Adult websites begin experimenting with AI tools to create content, sparking debates over consent.
• 2023: Reports surface of performers discovering AI-generated content featuring their likeness circulating online without their consent.

What’s new vs what’s known

New today/this week

Recent discussions have emerged surrounding AI applications in the adult industry, particularly regarding the use of real individuals' images. Performers are increasingly voicing their concerns about how easily their likeness can be manipulated and used without permission, highlighting a growing trend of AI-generated scenarios that bypass human interaction.

What was already established

The adult industry has long been at the forefront of adopting new technologies. From the rise of the internet to the advent of streaming services, performers have had to navigate the complexities of consent and distribution. However, the current wave of AI presents a unique challenge, as it allows for the replication of likenesses without direct involvement or agreement from the individuals depicted.

Impact for the UK

Consumers and households

For consumers, the rise of AI-generated adult content may lead to a shift in expectations and experiences. The convenience of accessing AI-created scenarios can impact how individuals engage with real performers, potentially diminishing the perceived value of authentic interactions. As AI technology continues to evolve, consumers may find themselves navigating a landscape where the lines between reality and digital fabrication become increasingly blurred.

Businesses and jobs

For businesses within the adult entertainment sector, the implications of AI-generated content could be substantial. The potential for decreased income for performers may lead to a reevaluation of business models, with companies needing to adapt to an environment where human interaction is replaced by AI-generated alternatives. This shift could also impact hiring practices and the overall landscape of employment in the industry.

Policy and regulation

As the use of AI in the adult industry grows, there may be increased scrutiny from regulators regarding consent and the ethical implications of using individuals' likenesses. The UK government could face pressure to establish clearer guidelines and protections for performers, ensuring that consent remains paramount in the creation and distribution of adult content.

Numbers that matter

• 30 years: The length of time many sex workers have been navigating the complexities of consent in their profession.
• 4: The average number of requests per month from clients seeking to use performers' likenesses in AI-generated content.
• £500: The potential loss of income for a performer when clients substitute physical gifts with AI-generated imagery.

Definitions and jargon buster

• AI: Artificial Intelligence; technology that simulates human intelligence to perform tasks.
• Deepfake: A technique that uses AI to create realistic-looking fake videos or images of real people.
• Consent: Permission for something to happen or agreement to do something, particularly important in the context of personal likenesses.

How to think about the next steps

Near term (0–4 weeks)

Performers may want to establish clearer boundaries with clients regarding the use of their images in AI-generated content. Communicating explicit consent parameters could help navigate this evolving landscape.

Medium term (1–6 months)

Industry stakeholders may need to collaborate to develop guidelines for the ethical use of AI in adult content creation, ensuring that performers are protected and fairly compensated.

Signals to watch

• Monitoring discussions around regulations and consent in the adult industry.
• Tracking the number of reported cases where performers discover AI-generated content featuring their likenesses without consent.
• Watching for new AI tools that may further change the landscape of adult entertainment.

Practical guidance

Do

• Clearly communicate your boundaries regarding the use of your likeness in any digital content.
• Stay informed about developments in AI technology and its implications for your work.
• Seek advice and support from industry peers regarding navigating consent in the digital age.

Don’t

• Assume that consent is implied; always clarify expectations with clients.
• Ignore the potential impact of AI on your income and career stability.
• Neglect to advocate for your rights and protections as a performer.

Checklist

• Review your current agreements with clients regarding the use of your likeness.
• Establish a clear policy on AI-generated content and consent.
• Connect with fellow performers to share experiences and strategies.
• Consider consulting with legal professionals knowledgeable about digital rights.
• Stay engaged with industry discussions on consent and ethical practices.

Risks, caveats, and uncertainties

The rapid evolution of AI technology raises numerous uncertainties for performers in the adult industry. The potential for misuse of likenesses without consent poses significant risks, including financial loss and emotional distress. Moreover, as AI-generated content becomes more sophisticated, the distinction between real and artificial could lead to further ethical dilemmas. It is crucial for performers to remain vigilant and proactive in protecting their rights in this changing landscape.

Bottom line

The advent of AI in the adult entertainment industry presents both opportunities and challenges for performers. While the technology offers new avenues for creativity, it also raises critical questions about consent and control over one’s likeness. As the industry navigates these changes, prioritising consent and ethical practices will be essential to ensure that performers continue to thrive in an evolving digital landscape.

FAQs

What is AI-generated content in the adult industry?

AI-generated content refers to adult material created using artificial intelligence, often involving the likeness of real performers without their explicit consent.

How can performers protect their likeness from being used without consent?

Performers can establish clear policies regarding the use of their images, communicate boundaries with clients, and stay informed about digital rights and protections.

What should I do if I find AI-generated content featuring my likeness?

If you discover AI-generated content of yourself, consider contacting the platform hosting it for removal and seek legal advice regarding your rights and options.