Will Fans Be Able to Buy Alcohol at the Scotland Game?

Supporters of the Scotland national football team could soon have the opportunity to enjoy alcoholic beverages during matches at Hampden Stadium. This potential change comes as part of a trial aimed at lifting the long-standing booze ban in Scottish football, which has been in place since 1981. The Scottish FA has indicated that the trial may be implemented during friendly matches scheduled for March or June 2024, specifically against Japan on 28 March and Curacao on 30 May.

Last updated: 26 October 2023 (BST)

What’s happening now

The proposed trial for allowing alcohol sales at Hampden Stadium represents a significant shift in policy for Scottish football. The Scottish FA is looking to lift the ban initially imposed after a riot at the 1981 Scottish Cup final that involved Celtic and Rangers. If the trial is successful, it could pave the way for a broader relaxation of alcohol restrictions in stadiums across Scotland.

Key takeaways

• Trial for alcohol sales to occur during Scotland's friendly matches in March or June 2024.
• Alcohol will only be available in the stadium concourse, not in seating areas.
• The general sale of alcohol in Scottish football grounds has been banned since 1981.

Timeline: how we got here

The ban on alcohol sales in Scottish football stadiums was enacted in 1981 following a violent disturbance at the Scottish Cup final. Since then, various discussions and trials have taken place, but this recent proposal marks a notable attempt to revise the policy. Key dates include:

• 1981: Alcohol sales banned in Scottish football stadiums.
• March 2024: Proposed trial during Scotland's friendly against Japan.
• June 2024: Potential continuation of the trial during the friendly against Curacao.

What’s new vs what’s known

New today/this week

The Scottish FA has confirmed that they are planning a trial for alcohol sales at Hampden Stadium during upcoming friendly matches. This trial is a significant step towards potentially lifting the long-standing ban on alcohol in Scottish football venues.

What was already established

The ban on alcohol sales in stadiums has remained in effect since 1981, and previous discussions about lifting the ban had not led to any concrete actions until now. The recent trials at league matches have laid the groundwork for this new proposal.

Impact for the UK

Consumers and households

Allowing alcohol sales at football matches could enhance the spectator experience, potentially increasing attendance and overall enjoyment. For Scotland's robust football culture, this change could signal a return to normalcy after decades of restrictions.

Businesses and jobs

Should the alcohol policy change, it could lead to increased revenue for clubs and local businesses, particularly those surrounding stadiums. This may also create additional jobs in hospitality and security to manage the sales process effectively.

Policy and regulation

The Scottish FA's initiative reflects a broader trend in sports policy aimed at balancing safety with fan enjoyment. Future consultations and possible regulatory changes may follow depending on the outcomes of the trial.

Numbers that matter

• £800 million: The estimated economic contribution of football to the Scottish economy.
• 1981: The year the alcohol ban was introduced in Scottish football stadia.
• 2: The number of friendly matches scheduled for March and June 2024 where the trial will take place.

Definitions and jargon buster

• Scottish FA: The governing body for football in Scotland, responsible for overseeing the sport at all levels.
• Hampden Stadium: The national stadium of Scotland, located in Glasgow, primarily used for football matches.
• Concourses: The areas within stadiums where fans can gather and access concessions, restrooms, and other facilities.

How to think about the next steps

Near term (0–4 weeks)

As the trial approaches, the Scottish FA will need to finalise logistics and safety measures for alcohol sales at the matches. This includes training staff and ensuring compliance with regulations.

Medium term (1–6 months)

Following the trial matches, the Scottish FA will evaluate the results to decide whether to implement broader changes to the alcohol policy in Scottish football. This evaluation will consider fan feedback, safety incidents, and financial outcomes.

Signals to watch

• Fan feedback during and after the trial matches.
• Any reported incidents related to alcohol consumption during the trial.
• Statements and decisions from the Scottish FA regarding future policy changes.

Practical guidance

Do

• Stay informed about the outcomes of the trial matches and any subsequent policy changes.
• Participate responsibly in the trial if alcohol sales are permitted.

Don’t

• Assume that the alcohol ban will be lifted permanently after the trial; outcomes will vary based on the trial's success.
• Disregard safety guidelines if alcohol sales are implemented.

Checklist

• Check match dates and ticket availability for the friendly matches.
• Be aware of any alcohol policies that may change before the matches.
• Plan transportation responsibly, especially if consuming alcohol.

Risks, caveats, and uncertainties

While the trial represents a positive step towards changing long-standing regulations, there are risks involved. The potential for increased disorderly behaviour at matches remains a concern for authorities. Furthermore, the outcomes of the trial may not necessarily lead to a policy change, depending on the results and public perception.

Bottom line

The proposed trial for alcohol sales at Hampden Stadium could mark a turning point for Scottish football, signalling a shift towards a more relaxed approach to alcohol consumption in sports venues. As the trial unfolds, its success will determine future policies, impacting fans, clubs, and the broader football culture in Scotland.

FAQs

Will alcohol be sold during all Scotland matches?

Alcohol sales are currently only proposed for the trial during specific friendly matches in March and June 2024, not for all Scotland matches.

What are the safety measures for alcohol sales at matches?

The Scottish FA will implement safety measures to ensure responsible consumption during the trial, although details are yet to be finalised.

How can fans provide feedback on the trial?

Fans will likely be able to provide feedback through official channels set up by the Scottish FA following the trial matches, helping shape future policies.