Are Criminals Targeting Pokémon Cards as Liquid Assets?

Pokémon trading cards have surged in desirability, leading to a troubling increase in thefts across the UK, particularly in Nottinghamshire. With the franchise celebrating its 30th anniversary on 27 February, the cards’ values have skyrocketed, prompting criminals to target gaming stores for lucrative heists. The phenomenon can be attributed to a blend of nostalgia, celebrity influence, and the cards' status as liquid assets, making them appealing for theft and resale.

Last updated: 27 February 2024 (BST)

What’s happening now

As Pokémon approaches its milestone 30th anniversary, a series of thefts targeting gaming stores has raised concerns about the increasing value and subsequent desirability of Pokémon trading cards. Reports indicate that criminals are not only targeting stores in Nottinghamshire but also across the UK, as the cards' values continue to rise dramatically. The connection between rising prices and the frequency of thefts highlights the urgent need for security measures within the gaming community.

Key takeaways

Pokémon cards have seen a significant increase in value, leading to rising theft incidents.
Nottinghamshire has recently experienced multiple high-profile thefts related to Pokémon cards.
The cards have become highly desirable due to nostalgia and celebrity endorsements.

Timeline: how we got here

Since the launch of Pokémon in 1996, the trading card game has evolved into a global phenomenon. The following timeline highlights key events pertaining to the recent surge in thefts and card values:

29 December 2023: Two arrests were made after a warehouse burglary in Nottinghamshire, with approximately £10,000 worth of Pokémon cards stolen.
25 December 2023: The Dice Jail in Southwell was targeted, and Pokémon cards were among the stolen items.
April 2022: YouTuber Logan Paul wore a rare Pikachu illustrator card at WrestleMania, sparking renewed interest in Pokémon cards.
November 2024: A new set, Surging Sparks, was released, leading to a spike in demand for Pokémon cards.
February 2024: Ongoing investigations into thefts across the UK continue as the Pokémon franchise nears its 30th anniversary.

What’s new vs what’s known

New today/this week

The recent spate of thefts across Nottinghamshire has highlighted the urgent need for enhanced security measures in gaming stores. Police investigations are ongoing with multiple suspects identified, but no conclusive links between the incidents have been established yet.

What was already established

Pokémon trading cards have long been a valuable collector's item, but recent celebrity endorsements have significantly increased their market value. The connection between nostalgia and the rise in interest has been well-documented, with many enthusiasts recalling their childhood experiences trading cards.

Impact for the UK

Consumers and households

The rising value of Pokémon cards has led to increased thefts, affecting consumers' access to these collectibles and raising concerns about safety in local gaming shops. As cards become more coveted, consumers may face higher prices and limited availability.

Businesses and jobs

Gaming stores and card shops are experiencing heightened security concerns, leading to potential shifts in business operations. Retailers may need to invest in security systems to protect their inventory, which could impact their bottom line and hiring practices.

Policy and regulation

As the frequency of thefts increases, there may be calls for more stringent regulations on the sale and distribution of high-value trading cards, along with enhanced security measures for retailers. Policymakers may need to address the growing trend of thefts targeting collectibles.

Numbers that matter

£10,000: Estimated value of Pokémon cards stolen in the Nottinghamshire warehouse burglary.
£250,000: Value of a stolen haul of rare Pokémon cards recovered by Greater Manchester Police.
£30,000: Worth of a rare Pokémon card returned by Sussex Police after being listed for sale.
$7.8 billion (£5.8 billion): The estimated value of the Pokémon trading card industry in 2023, projected to reach $11.8 billion (£8.9 billion) by 2030.
529,994: Number of shoplifting incidents recorded in England and Wales in the year to June 2025, representing a 13% increase.

Definitions and jargon buster

Pikachu illustrator card: A rare Pokémon card known as one of the most valuable in the trading card market.
Liquid asset: An asset that can be quickly converted into cash without significant loss of value.
Shoplifting entrepreneurs: Individuals who specifically target high-value, collectible items for theft and resale.

How to think about the next steps

Near term (0–4 weeks)

Retailers should assess their security measures and consider implementing enhanced surveillance systems to protect against thefts. Consumers may need to be vigilant when purchasing cards from secondary markets to ensure they are buying legitimate items.

Medium term (1–6 months)

Anticipate a potential shift in the market dynamics as more cards enter circulation, possibly stabilising prices. Retailers may also explore partnerships with local law enforcement to improve security protocols.

Signals to watch

Trends in Pokémon card sales on secondary markets, indicating consumer demand.
Changes in legislation or regulations regarding the sale of high-value collectibles.
Reports of additional thefts or arrests related to Pokémon cards, which could signal ongoing criminal activity.

Practical guidance

Do

Invest in security systems if you own a gaming store or collect cards.
Stay informed about market trends and card values to make educated purchasing decisions.
Engage with local gaming communities to share information about thefts or suspicious activity.

Don’t

Don’t underestimate the value of collectibles; treat them as serious investments.
Don’t ignore signs of theft in your area; report suspicious activity to the authorities.
Don’t purchase cards from unverified sources to avoid counterfeit products.

Checklist

Review your current security measures and identify areas for improvement.
Keep track of your collection’s value and market trends.
Engage with fellow collectors to stay informed about market fluctuations.
Regularly check local news for updates on thefts and criminal activity.
Be cautious when buying from online marketplaces; verify sellers' credibility.

Risks, caveats, and uncertainties

While the Pokémon trading card market has shown significant growth, it is essential to remain cautious about fluctuating prices and potential overvaluation. The recent rise in thefts highlights the risks associated with high-value collectibles, and consumers should be aware of the possibility of counterfeit cards in the market. The ongoing investigations into thefts may yield new information that could change the landscape of trading card security.

Bottom line

The Pokémon trading card phenomenon continues to grow, with rising values leading to increased thefts across the UK. As the franchise approaches its 30th anniversary, both consumers and retailers must navigate the challenges posed by a thriving market and protect their interests in an evolving landscape.

FAQs

Why are Pokémon cards so valuable?

Pokémon cards have become highly desirable due to nostalgia, limited supply, and celebrity endorsements, making them valuable collectibles.

What can retailers do to prevent theft of Pokémon cards?

Retailers can invest in enhanced security systems, engage with local law enforcement, and maintain awareness of market trends to protect their inventory.

How has social media influenced the Pokémon card market?

Social media has amplified interest in Pokémon cards, with influencers showcasing high-value cards, leading to increased demand and prices.