Who Won at the TikTok LIVE Awards Philippines 2025? Discover the Full List!

The inaugural TikTok LIVE Awards in the Philippines celebrated the creativity and community spirit of local creators who have thrived on the platform, recognising those who have effectively engaged audiences through real-time storytelling. With over 20,000 active hosts in the country, the awards highlighted individuals and groups who have shaped vibrant online communities via TikTok LIVE.

Last updated: 17 October 2023 (BST)

What’s happening now

The TikTok LIVE Awards have marked a significant milestone for Filipino creators, showcasing their achievements and the impact of live content on community building. The event gathered over 180 creators, partners, and livestreaming agencies, underlining the platform's role in fostering creativity and connection among users. With TikTok being a major player in the social media landscape, the celebration of these creators reflects a growing recognition of the potential for live streaming to engage audiences authentically.

Key takeaways

• The TikTok LIVE Awards celebrated local Filipino creators for their contributions to the platform.
• Kamille Abesilla was named TikTok LIVE Creator of the Year 2025.
• Over 20,000 active TikTok LIVE hosts are currently engaging audiences across the Philippines.

Timeline: how we got here

The TikTok LIVE Awards represent a culmination of efforts by creators in the Philippines to establish a vibrant online community. Key milestones include:

• 2020: TikTok gained popularity in the Philippines, with a surge in content creation.
• 2022: The platform introduced live streaming features, enabling creators to interact with their audiences in real-time.
• October 2023: The inaugural TikTok LIVE Awards were held, recognising outstanding creators.

What’s new vs what’s known

New today/this week

The TikTok LIVE Awards have introduced a new dimension to recognition for Filipino creators, showcasing their influence and impact within the community. The awards ceremony highlighted the increasing importance of live content in engaging audiences and fostering relationships.

What was already established

Prior to the awards, TikTok had already established itself as a leading social media platform in the Philippines, with creators using it to showcase talents, educate, and build online communities. The importance of authenticity and real-time engagement has been a consistent theme among successful creators.

Impact for the UK

Consumers and households

While the TikTok LIVE Awards are focused on the Philippines, the trends observed may have implications for UK audiences as well. The rise of live streaming platforms is changing how people consume content, with more real-time interactions becoming the norm. UK consumers may see similar patterns emerge as local creators engage with their communities through live content.

Businesses and jobs

For UK businesses, the success of creators on platforms like TikTok can inform marketing strategies. Brands may consider collaborating with influencers who have established loyal followings, utilising live content to engage consumers directly. This approach can strengthen brand loyalty and drive sales through authentic interactions.

Policy and regulation

The recognition of creators in events like the TikTok LIVE Awards may lead to increased scrutiny on content regulations and platform policies in the UK. As live streaming becomes more popular, regulators may need to address issues surrounding content moderation, creator rights, and advertising standards.

Numbers that matter

• 20,000+: Active TikTok LIVE hosts in the Philippines.
• 180: Creators, partners, and agencies attended the TikTok LIVE Awards.
• 1: Kamille Abesilla was named TikTok LIVE Creator of the Year 2025.

Definitions and jargon buster

• TikTok LIVE: A feature of TikTok that allows users to broadcast live video content and interact with viewers in real-time.
• Community Creator: A creator who actively engages their audience and builds a sense of community through their content.

How to think about the next steps

Near term (0–4 weeks)

Expect increased engagement from creators who participated in the TikTok LIVE Awards as they continue to foster their communities. Brands may look to leverage this momentum through partnerships with award-winning creators.

Medium term (1–6 months)

As live streaming continues to grow, we may see more creators in the UK adopt similar strategies to build their own communities. This could lead to a diversification of content types available on platforms like TikTok.

Signals to watch

• Increased collaborations between brands and TikTok creators.
• Emergence of new creators gaining popularity through live streaming.
• Changes in user engagement metrics on TikTok due to the rise of live content.

Practical guidance

Do

• Explore opportunities to engage with creators in your niche.
• Consider live streaming as part of your content marketing strategy.

Don’t

• Ignore the importance of authenticity and community connection.
• Overlook the potential of TikTok as a platform for brand engagement.

Checklist

• Follow popular creators in your industry to stay updated on trends.
• Engage with your audience through comments and live sessions.
• Evaluate potential partnerships with creators who align with your brand values.

Risks, caveats, and uncertainties

The landscape of social media and live streaming is rapidly evolving. While TikTok has gained significant traction, uncertainties remain around platform policies, potential regulation changes, and market competition. Creators must navigate these challenges while building their communities effectively.

Bottom line

The TikTok LIVE Awards highlight a growing recognition of the impact creators have on their communities through live content. As the trend of live streaming continues to gain momentum, both creators and brands in the UK should consider how they can leverage this platform to build authentic connections and engage their audiences meaningfully.

FAQs

What are the TikTok LIVE Awards?

The TikTok LIVE Awards are an event celebrating creators who excel in fostering community and creativity through live streaming on the platform.

Who won the TikTok LIVE Creator of the Year 2025?

Kamille Abesilla was awarded TikTok LIVE Creator of the Year 2025 for her excellence and positive influence in the community.

How does TikTok LIVE benefit creators?

TikTok LIVE allows creators to engage with their audiences in real-time, fostering deeper connections and enhancing community building.