Is the Nintendo Switch Now the Best-Selling Console of All Time?

The Nintendo Switch has officially become the best-selling Nintendo console in history, surpassing 155 million sales since its launch in 2017. This milestone highlights its tremendous success, particularly during the pandemic, and positions it just behind Sony's PlayStation 2 in the overall gaming charts. However, Nintendo's recent financial report also revealed a drop in shares due to concerns over software sales and rising memory chip prices, raising questions about the potential success of its successor, the Switch 2.

Last updated: 03 October 2023 (BST)

What’s happening now

The Nintendo Switch's sales have officially surpassed 155 million, marking it as the most successful gaming console in Nintendo's history. This significant achievement comes on the heels of a boom in sales during the COVID-19 pandemic, when many turned to gaming for entertainment during lockdowns. Despite this success, Nintendo's shares fell by 11% following their latest financial report, which raised concerns about declining software sales and the impact of rising memory chip prices on future profits.

Key takeaways

The Nintendo Switch has sold over 155 million units, surpassing the Nintendo DS.
It ranks just behind the PlayStation 2, which sold more than 160 million units.
Nintendo's shares fell 11% due to investor concerns about software sales and component costs.
The Switch 2 has reportedly sold 17 million units since its release in June 2025.

Timeline: how we got here

The journey to the Switch becoming Nintendo's best-selling console has been marked by several key milestones:

March 2017: Nintendo Switch launched.
Mid-2020: Sales surged due to the COVID-19 pandemic.
October 2023: Nintendo announces Switch sales surpass 155 million.
June 2025: Release of the Switch 2, which sold 17 million units by the end of the year.

What’s new vs what’s known

New today/this week

Nintendo's recent financial report has revealed that while the Switch has achieved record sales, investor concerns are mounting over software sales and rising memory chip prices. The Switch 2's initial sales of 17 million units indicate a strong start, but uncertainties linger regarding its long-term success.

What was already established

The Nintendo Switch has been praised for its versatility and strong lineup of games from beloved franchises such as Mario, Zelda, and Pokémon. The pandemic significantly boosted its sales, as consumers sought entertainment options during lockdowns. Industry experts had low expectations for the Switch at launch, but its success has exceeded those forecasts.

Impact for the UK

Consumers and households

The success of the Nintendo Switch means that UK consumers have benefitted from a rich library of games, with many popular titles available for all ages. However, the impending increase in the price of electronic devices, driven by rising memory chip costs, could affect future purchases.

Businesses and jobs

For businesses in the gaming sector, the Switch's success has spurred growth opportunities. The strong demand for Nintendo's games has encouraged hiring within the industry. However, rising component costs could impact profit margins for developers and manufacturers alike.

Policy and regulation

In the context of UK regulatory frameworks, any potential tariffs on electronic components from the US could affect the pricing and availability of gaming consoles, including the Switch and its successor. Industry stakeholders may need to prepare for changes in the regulatory landscape as they plan for future product launches.

Numbers that matter

155 million: Total sales of the Nintendo Switch as of October 2023.
17 million: Sales of the Switch 2 since its launch in June 2025.
11%: Percentage drop in Nintendo's shares following the financial report.
160 million: Total sales of the PlayStation 2, just ahead of the Nintendo Switch.

Definitions and jargon buster

Nintendo Switch: A hybrid gaming console that allows users to play games on a TV or as a handheld device.
Software sales: The sales of video games and applications developed for gaming consoles.
Memory chip prices: Costs associated with semiconductor components used in electronic devices, which have been rising due to market conditions.

How to think about the next steps

Near term (0–4 weeks)

In the immediate future, consumers should keep a close eye on Nintendo's announcements regarding pricing and stock availability of both the Switch and Switch 2. Any updates on software releases could also influence purchasing decisions.

Medium term (1–6 months)

As the market adjusts to rising component costs, it will be crucial to monitor how these changes affect the prices of gaming consoles. Consumers might want to consider purchasing sooner rather than later to avoid potential price hikes.

Signals to watch

Announcements regarding new game releases from Nintendo.
Updates on component prices and their impact on console pricing.
Trends in consumer demand for both the Switch and Switch 2.

Practical guidance

Do

Stay informed about new game releases and software updates from Nintendo.
Consider purchasing consoles ahead of potential price increases.
Explore the wide range of games available on the Switch for varied entertainment options.

Don’t

Don’t overlook the impact of rising memory chip costs on future purchases.
Don’t assume that the success of the original Switch guarantees the same for the Switch 2.
Don’t hesitate to compare prices across different retailers to secure the best deal.

Checklist

Check current prices of the Nintendo Switch and Switch 2.
Review upcoming game releases that interest you.
Monitor news regarding component prices and their potential impact.
Evaluate your gaming preferences to determine the best console for you.
Consider joining gaming communities for insights and tips.

Risks, caveats, and uncertainties

While the Switch has achieved record sales, uncertainties linger regarding the future of the Switch 2. Rising memory chip prices and potential tariffs could affect profit margins and retail prices. Additionally, market conditions may change rapidly, impacting consumer demand and company performance. Investors and consumers alike should remain cautious and informed as the situation develops.

Bottom line

The Nintendo Switch's status as the best-selling console in history is a testament to its popularity and the strength of its game library. However, rising costs and market uncertainties pose challenges for the future, particularly for the upcoming Switch 2. Staying informed and proactive will be key for consumers and investors navigating this evolving landscape.

FAQs

What is the total sales figure for the Nintendo Switch?

The Nintendo Switch has surpassed 155 million sales, making it the best-selling Nintendo console to date.

When was the Nintendo Switch 2 released?

The Switch 2 was released in June 2025 and has sold 17 million units since its launch.

Why did Nintendo's shares fall recently?

Nintendo's shares fell by 11% due to investor concerns over declining software sales and rising memory chip prices affecting future profits.