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Clavicular, a 20-year-old streamer, epitomises the controversial 'looksmaxxing' culture, where male attractiveness is seen as paramount to success. Standing at 1.88 metres and weighing 82 kg, he actively engages in extreme measures to enhance his appearance, believing that any improvement is virtuous. His rise to fame has sparked discussions about beauty standards, social media culture, and the lengths individuals will go to achieve perceived attractiveness.

Last updated: 01 October 2023 (BST)

What’s happening now

Clavicular, whose real name is Braden Peters, has become a polarising figure in contemporary internet culture. His focus on looksmaxxing has garnered him a large following, but it has also led to controversies, including recent legal troubles stemming from underage drinking and drug possession. Despite these issues, Clavicular continues to thrive in the spotlight, using his notoriety to explore and validate his beliefs about beauty and societal acceptance.

Key takeaways

Clavicular embodies the 'looksmaxxing' culture, which values extreme measures to enhance male attractiveness.
His rise on social media has sparked debates about beauty standards and the implications of valuing appearance over substance.
Legal issues, including a recent arrest, have not deterred his popularity or streaming success.

Timeline: how we got here

Clavicular's journey began long before his rise to fame. Below is a timeline of key events:

2014: Clavicular, then Braden Peters, starts exploring looksmaxxing concepts online.
2020: He begins posting on social media, gaining traction for his radical beauty philosophies.
2024: Clavicular faces expulsion from Sacred Heart University due to steroid allegations.
January 2026: He experiences a surge in popularity on platforms like TikTok and X.
September 2026: Clavicular is arrested in Scottsdale for underage drinking and drug possession.

What’s new vs what’s known

New today/this week

Recently, Clavicular faced legal issues that included his arrest for being underage in a bar while in possession of a fake ID and controlled substances. However, he was released shortly after due to lack of evidence for prosecution.

What was already established

Clavicular has been known for his extreme looksmaxxing methods and his controversial opinions on beauty standards. His online presence promotes a hyper-focus on physical appearance, and he has often been associated with the problematic aspects of male beauty culture.

Impact for the UK

Consumers and households

While Clavicular’s influence is primarily felt in the US, the ideals he promotes have the potential to impact UK audiences as well. The obsession with appearance can lead to increased pressure on young men to conform to unrealistic beauty standards, affecting mental health and self-esteem.

Businesses and jobs

As social media continues to shape perceptions of attractiveness, businesses in the beauty and fitness industries may see an uptick in demand for products and services that promise to enhance appearance. This could lead to increased competition and innovation in these sectors.

Policy and regulation

The rise of looksmaxxing and similar ideologies may prompt discussions on the regulation of beauty standards in advertising and social media. Policymakers may need to consider how to address the mental health implications of such movements.

Numbers that matter

£100,000: Estimated monthly income from streaming platforms like Kick.
10,000: Average concurrent viewers on Clavicular’s streams.
1.07: Clavicular's midface ratio, suggesting he places importance on facial symmetry.
2.6: Chin to philtrum ratio, indicating his focus on specific facial measurements.
3: Hours of sleep he reportedly gets on average before streaming sessions.

Definitions and jargon buster

Looksmaxxing: A subculture focused on maximising one's physical attractiveness through various means.
Biacromial width: The distance between the outermost points of the shoulders, used in assessing body proportions.
IRL streaming: In Real Life streaming, where content creators interact with the public in real-time.

How to think about the next steps

Near term (0–4 weeks)

Clavicular’s recent legal issues may lead to increased scrutiny from law enforcement and social media platforms. It will be important to monitor how these developments affect his streaming career and public image.

Medium term (1–6 months)

As the looksmaxxing community continues to grow, societal responses may evolve, potentially leading to more conversations about the impact of beauty standards on mental health.

Signals to watch

Changes in Clavicular's streaming content and engagement levels.
Increased media coverage of looksmaxxing and its implications.
Emergence of new figures within the looksmaxxing community.

Practical guidance

Do

Engage in healthy self-improvement practices that prioritise mental and physical well-being.
Be aware of the potential negative impact of social media on body image.
Seek professional help if struggling with self-esteem or body image issues.

Don’t

Don’t resort to extreme measures or substances for the sake of appearance.
Don’t compare yourself to others based on superficial metrics.
Don’t ignore mental health in the pursuit of beauty.

Checklist

Assess your motivations for self-improvement.
Identify healthy habits to adopt.
Limit exposure to harmful content on social media.
Set realistic beauty standards for yourself.
Connect with supportive communities focused on positive self-image.

Risks, caveats, and uncertainties

Clavicular's approach raises concerns about body dysmorphia and the potential dangers of extreme beauty practices. The looksmaxxing community may inadvertently promote harmful stereotypes and unrealistic expectations. As discussions around these topics continue, it will be essential to address the social and psychological implications of such ideologies.

Bottom line

Clavicular represents a fascinating yet troubling aspect of modern culture, where the pursuit of beauty can lead to both fame and controversy. His journey raises important questions about the pressures young men face regarding appearance and the lengths they may go to in order to achieve societal acceptance.

FAQs

What is looksmaxxing?

Looksmaxxing is a subculture focused on maximising physical attractiveness through various means, including diet, exercise, and sometimes extreme measures.

Who is Clavicular?

Clavicular, or Braden Peters, is a 20-year-old streamer known for his involvement in the looksmaxxing community and controversial online presence.

What are the risks of looksmaxxing?

The risks include body dysmorphia, substance abuse, and the promotion of harmful beauty standards, leading to negative mental health outcomes.