Can the WOW Method Really Alleviate Your Jaw Pain?

Bruxism, or teeth grinding, affects approximately 8 to 10% of the UK population, leading to dental issues, headaches, and jaw pain. Recently, the 'WOW' face yoga exercise popularised by Kylie Jenner has gained attention as a potential remedy for associated conditions like temporomandibular disorders (TMD). This article explores the effectiveness of facial exercises in alleviating symptoms of bruxism and TMD.

Last updated: 30 October 2023 (BST)

What’s happening now

Bruxism is becoming increasingly recognised as a significant health issue in the UK, with many individuals experiencing discomfort related to their dental and jaw health. The recent emergence of facial exercises, particularly those highlighted by celebrities like Kylie Jenner, is drawing attention as a non-invasive method to relieve jaw tension and improve overall facial musculature. Experts are now weighing in on the potential benefits and risks of these exercises, especially in relation to TMD.

Key takeaways

Bruxism affects 8 to 10% of the UK population, causing various symptoms.
Kylie Jenner's 'WOW' face yoga exercise may help relieve jaw pain associated with TMD.
Experts recommend moderation in facial exercises to avoid exacerbating TMD symptoms.

Timeline: how we got here

The understanding of bruxism and TMD has evolved significantly, with key milestones including:

2000s: Increased recognition of bruxism as a common disorder.
2015: Studies show a connection between stress and TMD.
2020: Face yoga emerges as a popular wellness trend.
2023: Kylie Jenner's TikTok video popularises specific facial exercises, leading to wider discussions among health professionals.

What’s new vs what’s known

New today/this week

The recent viral TikTok video featuring Kylie Jenner has sparked interest in the 'WOW' face yoga exercise as a potential remedy for TMD. Experts like Shilen Patel are now discussing the efficacy of such exercises and the importance of moderation.

What was already established

Bruxism has long been recognised as a prevalent condition linked to stress, anxiety, and other factors. TMD, which affects jaw movement, has been associated with various symptoms that can significantly impact quality of life. Traditional treatment options have included dental devices, physical therapy, and in severe cases, surgery.

Impact for the UK

Consumers and households

Many households are grappling with the consequences of bruxism, leading to increased healthcare costs and diminished quality of life. The potential for non-invasive remedies like face yoga may provide a cost-effective solution for individuals seeking relief from jaw pain.

Businesses and jobs

As awareness of TMD and bruxism grows, dental and health professionals may see an increase in demand for treatments and consultations. This trend could lead to an expansion in services offered by healthcare providers, as well as job opportunities in the wellness sector.

Policy and regulation

The rise in awareness around oral health issues may prompt health authorities to consider policies aimed at improving access to dental care and education on bruxism and TMD treatment options.

Numbers that matter

8–10%: Percentage of the UK population affected by bruxism.
29.5%: Estimated global prevalence of TMDs.
2.7 million: Likes on Kylie Jenner's TikTok video promoting the 'WOW' face yoga exercise.
1 in 10: Rough estimate of individuals who experience chronic jaw pain related to TMD.
3: Number of Botox sessions suggested by experts for long-term relief from TMD symptoms.

Definitions and jargon buster

Bruxism: The medical term for teeth grinding or clenching.
TMD: Temporomandibular disorders, conditions affecting the jaw joint and surrounding muscles.
TMJ: Temporomandibular joint, the joint connecting the jawbone to the skull.

How to think about the next steps

Near term (0–4 weeks)

Individuals experiencing symptoms of bruxism or TMD may consider trying facial exercises, particularly the 'WOW' pose, as a way to alleviate discomfort. Consulting with a healthcare professional for personalised advice is recommended.

Medium term (1–6 months)

Monitoring the effectiveness of facial exercises will be crucial. If symptoms persist, exploring other treatments such as Botox may be advisable. Regular check-ups with dental professionals can help track progress.

Signals to watch

Increased public interest in face yoga and its effectiveness.
Emerging research on non-invasive treatments for TMD and bruxism.
Changes in dental health policies regarding bruxism and TMD treatment.

Practical guidance

Do

Try the 'WOW' face yoga exercise twice a day for potential relief from jaw tension.
Consult with a healthcare professional for a personalised treatment plan.

Don’t

Avoid excessive repetitions of facial exercises, as this may worsen TMD symptoms.
Neglect underlying stress or anxiety that may contribute to bruxism.

Checklist

Assess your symptoms and their severity.
Try the 'WOW' exercise as instructed by a professional.
Keep a journal of your symptoms and any changes after starting facial exercises.
Schedule a dental check-up if symptoms persist.
Explore stress management techniques to address root causes of bruxism.

Risks, caveats, and uncertainties

While facial exercises may provide relief for some individuals, there is a risk of exacerbating symptoms if performed excessively. As with any health-related trend, it’s important to approach new techniques with caution and seek professional guidance when necessary. Additionally, the long-term efficacy and safety of such exercises have not been extensively studied, leaving some uncertainties regarding their overall impact.

Bottom line

Bruxism and TMD are prevalent issues affecting many individuals in the UK. The emergence of facial yoga exercises, particularly the 'WOW' position popularised by Kylie Jenner, offers a potential non-invasive remedy. However, moderation is key, and individuals should consult healthcare professionals for tailored advice. Exploring additional treatments like Botox may also be beneficial for long-term relief.

FAQs

What is bruxism?

Bruxism is the medical term for teeth grinding or clenching, affecting around 8 to 10% of the UK population.

How can facial exercises help with TMD?

Facial exercises like the 'WOW' pose may relieve tension in jaw muscles, potentially alleviating symptoms associated with TMD.

What are the risks of excessive facial exercises?

Overexertion in facial exercises can worsen TMD symptoms, potentially leading to further jaw pain and discomfort.