Citizen Promaster Aqualand Lume Dial: In-Depth Review

Here's a crucial piece of advice for Citizen as a brand: consider the impact of frequent discounts on your customers' perception of quality. If you’ve ever browsed Citizen’s catalog, it’s hard to miss the abundance of discounted items. While sales can be enticing, they often encourage potential buyers to hold off, waiting for the next price drop. Numerous studies suggest that this waiting game can diminish the perceived value of the watches, sometimes making them feel less desirable even at a lower price point. Currently, this trend seems evident. With a few exceptions, such as the Attesa catalog and Series 8, customers are often rewarded for being patient. If a watch is priced at $440 after a $110 discount from its original $550, it raises the question: is that watch truly worth $440? This phenomenon, known as discount dilution, can significantly impact brand perception. It can lead to a decrease in customers' willingness to purchase when they believe they can always get a better deal. This is a challenge that many brands, including J.Crew, have struggled to overcome as they work to restore their perceived value. So, how can Citizen strike a balance between attracting customers with discounts while maintaining brand integrity? #CitizenWatches #BrandValue #CustomerPerception