Why Is the Stadium Rooftop Attraction Temporarily Closed?
Published: 2025-08-26 21:10:18 | Category: wales
The popular Scale the Stadium attraction at Cardiff's Principality Stadium has temporarily closed due to the expiration of its contract with the operating company, Wire and Sky. This thrilling experience, which included climbing, zip-wiring, and abseiling, is currently not accepting bookings or redeeming previously purchased vouchers. However, the Welsh Rugby Union (WRU) has indicated that a new partnership will be announced soon, aiming to revitalise the attraction.
Last updated: 21 October 2023 (BST)
Key Takeaways
- The Scale the Stadium attraction is temporarily closed.
- Wire and Sky was unable to agree on a new contract with the Welsh Rugby Union.
- Prices for the experience ranged from £44 to £89.
- The WRU plans to announce a new partnership for the attraction soon.
- A new solar panel installation is currently underway at the stadium.
Background on Scale the Stadium
Opened in April 2024, the Scale the Stadium experience offered adventure enthusiasts a unique opportunity to explore one of the UK's most iconic sporting venues. Participants could climb the stadium's exterior, walk along its roof, and abseil back down, providing a thrilling perspective of the structure and the surrounding cityscape.
Despite its exciting premise, the attraction faced challenges in attracting participants. Richard Collier-Keywood, the WRU chairman, noted in a previous interview that the attraction was not performing at the expected level, which raised concerns about its future viability.
Current Closure and Future Plans
The contract between Wire and Sky and the WRU has ended, leading to the current closure of the attraction. The WRU confirmed that the decision was mutual and that both parties would work on a new strategy for the attraction moving forward. In a statement, the WRU mentioned that after a successful concert season, the installation of solar panels at the stadium has necessitated an extended hiatus for the SCALE attraction.
What Led to the Closure?
The closure stems from an inability to establish a new commercial structure that would allow Wire and Sky to continue operating the attraction. While the WRU is optimistic about the future, the lack of bookings and the underperformance of the attraction were significant factors in this decision. The WRU has committed to finding a new partner that aligns better with its strategic vision for the attraction.
The Financial Implications
The Scale the Stadium experience required significant investment, with £3.9 million allocated for its construction and development, as highlighted in the WRU's annual report. This level of expenditure raises questions about the financial returns generated by the attraction. The operational challenges faced by Wire and Sky, combined with the WRU's commitment to a new strategy, indicate the importance of ensuring that any future partnership is financially viable.
Potential New Partnerships
The WRU has indicated that exciting news regarding a new partnership will be announced shortly. This suggests a proactive approach to revitalising the attraction and potentially attracting a different operator who may have a more successful track record in managing adventure experiences. The specifics of this new partnership remain unclear, but stakeholders are hopeful for a positive outcome.
What the Future Holds for Scale the Stadium
As the WRU prepares to unveil its new strategy, several factors will be critical to the future success of Scale the Stadium. These include:
- Identifying a suitable operating partner with a proven record in adventure experiences.
- Addressing past operational challenges and ensuring a robust marketing strategy to attract more visitors.
- Considering feedback from previous participants to enhance the overall experience.
With the right approach, the Scale the Stadium attraction has the potential to become a major draw for tourists and locals alike, contributing to Cardiff's reputation as a city offering unique and thrilling experiences.
Community Impact
The closure of Scale the Stadium not only affects thrill-seekers but also has implications for the local economy. Attractions like this contribute to job creation and tourism revenue, making their success crucial for Cardiff’s economic landscape. The WRU's commitment to finding a new operator suggests an understanding of this impact, and the anticipation surrounding the upcoming announcement reflects the community's hope for a revitalised experience.
Conclusion
While the temporary closure of the Scale the Stadium attraction may be disappointing for adventure enthusiasts, it also presents an opportunity for the Welsh Rugby Union to reassess and improve the offering. As they explore new partnerships and strategies, the potential for a more successful and engaging experience remains. The forthcoming announcement will be pivotal in shaping the future of this exciting attraction.
FAQs
Why has the Scale the Stadium attraction closed?
The Scale the Stadium attraction has closed due to the termination of its contract with Wire and Sky, as both parties were unable to agree on a new commercial structure.
When did Scale the Stadium open?
The Scale the Stadium attraction opened in April 2024, offering climbing, zip-wiring, and abseiling experiences.
What were the costs associated with the Scale the Stadium experience?
Participants could enjoy the climbing experience for £44, while the complete package that included roof walking and abseiling cost £89.
Will the attraction reopen?
Yes, the Welsh Rugby Union has confirmed that Scale the Stadium will reopen soon, with exciting news about a new partnership expected in the coming weeks.
What is the Welsh Rugby Union's plan for the attraction?
The WRU plans to develop a new strategy for the Scale the Stadium attraction, which may involve partnering with a different operator to enhance its offerings and performance.
