How Did a British Superfan Build a Massive 40-Year Super Mario Collection?

To celebrate the 40th anniversary of Super Mario Bros., a dedicated collector has showcased his remarkable collection of over 3,000 items featuring the beloved character. This impressive assemblage reflects not only a passion for gaming but also the evolution of video game merchandise in recent decades.

Last updated: 15 October 2023 (BST)

Key Takeaways

• Steve Bagley, a 45-year-old NHS worker from Staffordshire, has been collecting Mario memorabilia since childhood.
• His collection includes nearly 500 games and every Nintendo console ever made.
• Bagley celebrated the 40th anniversary of Super Mario Bros. by showcasing his collection online.
• Nintendo announced new games during the anniversary, including Mario Tennis Fever.
• Collecting video game merchandise has become increasingly popular and profitable.

Steve Bagley: A Lifelong Mario Fan

Steve Bagley's journey into the world of collecting began at a young age. At just five years old, he was introduced to Super Mario Bros. on the Nintendo Entertainment System (NES) and quickly became enamoured with the character. Over the years, his passion transformed into an extensive collection that now boasts between 2,000 and 3,000 items, making it one of the largest known Mario collections globally.

The Evolution of a Collection

Bagley's collection is a testament to the enduring legacy of Mario, featuring almost 500 games that span the character's history. This includes every Nintendo console ever made, along with rare and signed posters, Japanese-exclusive items, and even antique playing cards from Nintendo's early days as a playing card company. His dedication has allowed him to preserve not only the games but also the history of an iconic character.

Celebrating 40 Years of Mario

In honour of the 40th anniversary of Super Mario Bros., which took place on 15 September 2025, Bagley organised a special showcase of his collection. This event was marked by the release of a video tour of his meticulously designed games room, which he created specifically to display his collection. For 40 days leading up to the anniversary, Bagley shared social media posts that highlighted different Mario titles, counting down to the significant date.

A Unique Tribute

Describing the project as "a very special project I have been working on for a long time, let’s say a lifetime," Bagley expressed his excitement about finally bringing together his collection in one space. He stated, "Bringing together my collection and displaying it in a purpose-designed room, for the very first time since I began collecting and preserving game media, over 30 years ago!" This sentiment resonates with many collectors who view their collections as not just items but as pieces of personal history.

The Popularity of Video Game Collecting

Bagley’s showcase is just one example of how collecting video game merchandise has gained traction in recent years, particularly through platforms like YouTube and TikTok. These platforms have enabled collectors to share their collections with a broader audience, inspiring others to start their own collections. The rise of social media has made it easier than ever for enthusiasts to connect and share their passion for gaming.

Economic Impact of Collecting

The surge in popularity has also led to increased profitability in the collecting market. Rare items can fetch astronomical prices, and collectors like Bagley often see their investments appreciate over time. However, this trend can also lead to inflated prices for certain items, making it challenging for new collectors to enter the market.

Nintendo's Anniversary Announcements

In conjunction with Bagley’s celebration, Nintendo marked the 40th anniversary with a Direct presentation that unveiled a series of new Mario games. Among the announcements were titles like Mario Tennis Fever and an upgraded re-release of Super Mario Galaxy 1 and 2 for the Nintendo Switch. While many fans were excited about the new content, others expressed disappointment at the absence of a new 3D Mario title, which many had anticipated.

What’s Next for Mario?

As Mario continues to evolve, collectors and fans alike are left wondering what the future holds for the franchise. With ongoing interest and investment in video game collecting, it’s likely that the legacy of Mario will only grow. The anniversary celebrations remind fans of the character's enduring appeal and the joy that comes from collecting memorabilia associated with gaming history.

Conclusion

Steve Bagley’s impressive Mario collection is a celebration of not only a beloved character but also the cultural phenomenon surrounding video games. As the collecting community continues to grow, it highlights the ways in which gaming has become an integral part of our lives. The future of video game collecting seems bright, with dedicated fans like Bagley leading the way. What new treasures and collections will emerge as we move forward?

#SuperMario #VideoGameCollecting #NintendoAnniversary

FAQs

What is the significance of the 40th anniversary of Super Mario Bros.?

The 40th anniversary marks four decades since the release of Super Mario Bros., celebrating its impact on gaming culture and its enduring popularity among fans.

How did Steve Bagley start his collection?

Steve Bagley began his collection after playing Super Mario Bros. on the NES at the age of five, which sparked his lifelong passion for the character and gaming memorabilia.

What types of items are included in Bagley's collection?

Bagley's collection features nearly 500 games, every Nintendo console, signed posters, Japanese-exclusive items, and even antique playing cards from Nintendo's early history.

How has social media influenced video game collecting?

Platforms like YouTube and TikTok have popularised video game collecting, allowing enthusiasts to showcase their collections and connect with a larger community, driving interest and investment in the hobby.

What new games were announced by Nintendo for the anniversary?

Nintendo announced several new games for the anniversary, including Mario Tennis Fever and an upgraded re-release of Super Mario Galaxy 1 and 2 for the Nintendo Switch.