Are New Woodland Lodges and Waterparks Coming to UK with American Center Parcs?

Center Parcs has long been a favourite getaway for families in the UK, offering chic woodland lodges, activities galore, and exhilarating water sports. However, with the arrival of Great Wolf Lodge, often dubbed the "American Center Parcs," families will soon have more choices across the UK. This new competitor promises to deliver similar attractions, including high ropes courses and indoor water parks, with locations in Basingstoke, Derbyshire, and Hampshire, as well as a paused project in Bicester Village.

Last updated: 20 October 2023 (BST)

• Great Wolf Lodge is expanding into the UK with three planned resorts.
• Each resort will feature indoor water parks heated to 29°C.
• Jobs and economic benefits are expected for local communities.
• Center Parcs remains a well-known brand, but other options like Potters Resorts are gaining recognition.
• Pricing for these resorts varies, with Great Wolf Lodge mirroring US rates.

The Rise of Great Wolf Lodge in the UK

Great Wolf Lodge has made a name for itself in the United States, known for its extensive indoor water parks and family-friendly activities. As it sets its sights on the UK, the company plans to introduce a similar concept, aiming to capture a significant share of the family holiday market. Each resort is designed to cater to approximately 500 guests, making them substantial additions to the UK’s leisure sector.

What to Expect at Great Wolf Lodge

The proposed Great Wolf Lodge resorts will feature a variety of attractions. Key highlights include:

• Indoor Water Parks: The main draw is the impressive water park, which will boast attractions like The Howlin’ Tornado, a thrilling water slide, alongside heated pools and splash pads.
• Adventure Activities: Families can enjoy high ropes courses and other adventure sports, similar to those available at Center Parcs.
• Evening Entertainment: Kids can partake in dance parties, storytelling sessions, and more to keep the fun going after sundown.

Economic Impact and Job Creation

Great Wolf Lodge has stated that its expansion into the UK will have a positive impact on local economies. It is estimated that each resort could generate around £1 million in visitor expenditure. In addition, the development is expected to create up to 600 jobs per site, providing a significant boost to the local workforce.

Comparing Great Wolf Lodge and Center Parcs

While Center Parcs has established itself as a leader in the UK holiday market, Great Wolf Lodge aims to offer a comparable experience with some unique features. Here’s a comparison of what both resorts offer:

• Amenities: Great Wolf Lodge focuses heavily on indoor water parks and themed activities, while Center Parcs offers a broader range of outdoor pursuits, including cycling and nature walks.
• Accommodation: Both resorts will offer family-sized lodges, but Great Wolf Lodge will also feature hotel-style rooms, which may appeal to different holiday preferences.
• Pricing: Current rates at Great Wolf Lodge in the US range from £150 to £440 per night, while Center Parcs starts around £100 for a one-bed apartment.

Alternative Holiday Options in the UK

While Great Wolf Lodge and Center Parcs are popular choices, several other holiday parks are worth considering:

Potters Resorts

Rated highly by consumer guide Which?, Potters Resorts offers an all-inclusive experience, including accommodation, meals, and activities for around £110 per person per night. With branches in Essex and Norfolk, it presents a fantastic alternative for families.

Waterside Holiday Group

This group features multiple parks in Cornwall and Dorset, offering a variety of accommodation options. Their Chesil Vista holiday park stands out for its family-friendly amenities, including an indoor pool and arcade.

Budget-Friendly Choices

For those on a tighter budget, Hoburne Holidays and Hoseasons have been praised for offering excellent value. Prices can start as low as £46 per person per night, making them great options for families seeking an affordable getaway.

What Happens Next?

The timeline for the opening of Great Wolf Lodge in the UK is still uncertain, with no official dates announced yet. However, the anticipation is building as families look forward to new holiday experiences. As the tourism sector continues to recover post-pandemic, the entrance of Great Wolf Lodge may very well shake up the current landscape, encouraging established players like Center Parcs to innovate further.

Ultimately, whether you choose Center Parcs, Great Wolf Lodge, or another holiday park, the key is finding an experience that suits your family's needs. With options ranging from luxury lodges to budget-friendly stays, the UK offers a wealth of opportunities for memorable family holidays. How will these new developments influence your next family getaway?

FAQs

What is Great Wolf Lodge?

Great Wolf Lodge is a resort chain known for its indoor water parks and family-oriented activities. It is expanding into the UK with planned resorts in Basingstoke, Derbyshire, and Hampshire.

How much will it cost to stay at Great Wolf Lodge in the UK?

While exact pricing has not been announced, in the US, prices range from £150 to £440 per night, suggesting similar rates may apply in the UK.

What amenities will Great Wolf Lodge offer?

The resorts will feature indoor water parks, adventure courses, mini golf, bowling, and various entertainment options for families.

Is Center Parcs still a good holiday option?

Yes, Center Parcs remains a popular choice in the UK, offering a range of outdoor activities, lodges, and family-friendly environments.

What are some budget-friendly alternatives to Great Wolf Lodge?

Potters Resorts, Hoburne Holidays, and Hoseasons are excellent options for families seeking affordable stays with various amenities and activities.