What Did Retiring Stacy Lewis Say About Charley Hull's Ongoing Challenge?

The LPGA faces ongoing challenges regarding its visibility and media coverage, despite significant progress in prize money and player performance. Prominent players like Charley Hull and retiring two-time major champion Stacy Lewis have voiced frustrations about the lack of airtime and recognition for female golfers. Lewis, during her final press conference, underscored the need for more extensive TV coverage and better on-site experiences to inspire the next generation of players. As discussions continue, both players and officials, including LPGA Commissioner Craig Kessler, are calling for a collaborative approach to enhance the visibility of women's golf.

Last updated: 27 October 2023 (BST)

Key Takeaways

• LPGA players are advocating for increased media coverage and visibility.
• Stacy Lewis highlighted the need for better recognition of elite performances, such as Nelly Korda's historic streak.
• LPGA Commissioner Craig Kessler emphasised the importance of player storytelling in enhancing fan engagement.
• Collaboration among players, sponsors, and media is essential for equitable marketing efforts.
• Improved visibility is crucial for inspiring young girls to pursue golf.

The Visibility Challenge in Women's Golf

The Women’s Professional Golf Association (LPGA) has made remarkable strides in developing its brand and increasing player earnings. However, as evidenced by recent comments from players, there remains a significant gap in media visibility. Many players, including Charley Hull and Michelle Wie West, have pointed out that despite enhancements in prize money, the media coverage still lags behind. This lack of visibility not only affects the players' recognition but also the growth of the sport itself.

Stacy Lewis’s Call for Change

Stacy Lewis has been a prominent voice regarding the need for better media recognition. In her remarks during the 2025 Walmart NW Arkansas Championship press conference, she conveyed her desire for increased TV coverage to elevate the visibility of female golfers. Lewis pointed out that even exceptional performances, such as Nelly Korda's five consecutive wins in 2024, fail to capture the public's attention outside the golfing community.

“I wish Nelly would have gotten more recognition for that run she went on, which was pretty darn impressive,” Lewis remarked. Her comments reflect a broader concern among players that outstanding achievements often go unnoticed due to insufficient media coverage.

Impact of Visibility on Future Generations

Lewis's insights highlight a critical aspect of visibility in sports—the influence it has on young girls and aspiring athletes. She mentioned her six-year-old daughter, underscoring the importance of representation in sports. “We need to get more kids out here, because that’s what produces the next generation of talent,” she stated. The lack of visibility diminishes the chances of inspiring young girls to take an interest in golf, potentially stunting the future growth of the sport.

The need for improved visibility is echoed by many players. They argue that without more airtime and better on-site experiences, the LPGA risks losing out on a generation of talent that could help elevate the sport further.

Player Perspectives on Media Coverage

Multiple LPGA players have expressed similar sentiments regarding the need for better media coverage. Michelle Wie West asserted, “I still think there’s a lot that needs to be done to give these girls what they deserve in terms of media attention and viewership on broadcast.” This sentiment reflects a collective frustration that even as performances improve, the media response remains disproportionately low.

Lydia Ko also contributed to the conversation, stating, “We need more budget to have more cameramen, and then more airtime, and more network TV.” The players are not just calling for more coverage; they are advocating for quality coverage that can showcase the talent and stories behind the athletes.

The Role of the LPGA Commissioner

Amid these discussions, LPGA Commissioner Craig Kessler has acknowledged the importance of improved visibility while also pointing out that change requires effort from both the league and its players. Kessler remarked that the issue is urgent but will not be resolved by a single solution. Instead, he believes it will take “lots of little things that are going to layer on top of one another.”

One of the strategies Kessler emphasises is the importance of player-driven storytelling. He encourages athletes to go beyond their performances on the course and share their personal journeys, challenges, and achievements. “The more players can lean in and tell their stories on social and generate fans — not just people who watch the LPGA, but people who root for the LPGA — the better off we’ll be,” Kessler noted in an earlier podcast. This approach aims to forge deeper connections with fans and enhance engagement with the sport.

Collaborative Efforts for Change

Kessler's vision extends beyond player engagement; he also calls for collaborative efforts among sponsors, media partners, and the LPGA to ensure equitable marketing efforts. He stated, “Anytime there’s a commercial on TV that showcases PGA Tour players, great — but let’s see LPGA Tour players right next to them.” His aim is to create a scenario where women’s golf is easily accessible and part of the daily sports conversation, rather than something that fans have to actively search for.

Looking Ahead: The Future of LPGA Visibility

As the LPGA continues to evolve, the focus on improving visibility and media coverage remains paramount. Players are advocating for change not only for their recognition but also for the future of the sport. The push for better coverage could potentially lead to increased ticket sales, sponsorships, and a larger audience. Moreover, creating a more inclusive environment for young aspiring golfers is crucial for sustaining the growth of the sport.

In summary, the need for improved visibility in the LPGA is a multifaceted issue that encompasses media coverage, player storytelling, and collaborative efforts among stakeholders. As both players and officials continue to call for action, the future of women's golf may very well depend on the visibility and recognition it receives in the coming years.

FAQs

Why is visibility important for LPGA players?

Visibility is crucial for LPGA players as it helps to increase recognition, attract sponsors, and inspire the next generation of golfers. Better media coverage can elevate the status of female athletes in the sport.

What are the main concerns raised by LPGA players regarding media coverage?

LPGA players have raised concerns about the lack of airtime and recognition for their performances. They feel that exceptional achievements often go unnoticed due to insufficient media attention.

How can players contribute to improving their visibility?

Players can improve their visibility by sharing their personal stories and journeys through social media and engaging with fans. This helps create a deeper connection and encourages more people to support the LPGA.

What role does the LPGA Commissioner play in addressing visibility issues?

The LPGA Commissioner plays a crucial role in advocating for improved visibility by encouraging player storytelling and collaborating with sponsors and media partners to enhance marketing efforts for female players.

What steps are being taken to improve LPGA media coverage?

Efforts to improve LPGA media coverage include increasing budget allocations for broadcasts, advocating for equitable marketing alongside the PGA Tour, and encouraging players to actively engage with fans and share their stories.